What Is Personal Information?
What Personal Information Do We Collect?
Big 4 Motors' operations include activities related to the purchase, sell, lease and maintenance of vehicles. As such, Big 4 Motors may collect personal information from individuals participating in, associated with, and/or impacted by those activities. Such information includes for example:
· contact and identification information, such as your name, address, telephone number and e-mail address; and
· product and service-related information concerning the products and services that we provide to, or receive from, you.
We may also collect market-related information, which may include personal information, concerning market trends and activities impacting our business. This information may include contract terms, financial information and other information for the purpose of market analysis and strategic planning. We may also collect information related to our media, investor and public relations activities and information related to our interactions with financial and other analysts and advisers.
Our web server(s) may collect information related to your visit to our website, including the IP address and domain used to access our website, your service provider, the type and version of your browser, the website you came from to access our website, the page you entered and exited at, any website page within our website that is viewed by that IP address and what country you are from. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data and monitor our website's performance (such as number of visits, average time spent, page views), certain navigational information about where you go on the web site and for our business purposes such as working to continually upgrade our website.
The personal data record created through your registration with the web site can only be accessed with the unique password associated with that record. To protect the integrity of the personal information contained in the record, you should not disclose or otherwise reveal your password to third parties. The web site may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
As a general rule, Big 4 Motors collects personal information directly from you and from public information that you share about yourself. In most circumstances where the personal information that we collect about you is held by a third party, except where the information is public information that you share about yourself, we will obtain your permission before we seek out this information from such sources (such permission may be given directly by you, or implied from your actions).
From time to time, we may utilize the services of third parties and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. Where this is the case, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us.
When you visit the website, we may place a "cookie" on the hard drive of your computer to track your visit. A cookie is a small data file that is transferred to your hard drive through your web browser that can only be read by the website that placed the cookie on your hard drive. The cookie acts as an identification card and allows our website to identify you and to record your passwords and preferences. The cookie allows us to track your visit to the website so that we can better understand your use of our website so that we can customize and tailor the website to better meet your needs.
Most web browsers are set to accept cookies. However, on most web browsers you may change this setting to have your web browser either: (i) notify you prior to a website placing a cookie on your hard drive so that you can decide whether or not to accept the cookie; or (ii) automatically prevent the placing of a cookie on your hard drive. It should be noted that if cookies are not accepted, you may not be able to access a number of web pages found on the website
What about Links to other Websites?
Our website may contain links to other websites that may be subject to less stringent privacy standards. We cannot assume any responsibility for the privacy practices, policies or actions of the third parties that operate these websites. Big 4 Motors is not responsible for how such third parties collect, use or disclose your personal information. You should review the privacy policies of these websites before providing them with personal information.
Why Do We Collect Personal Information?
Big 4 Motors collects personal information to enable us to manage, maintain, and develop our operations, including for example:
· to establish, maintain and manage our relationship with you so that we may provide you with, or receive from you, the products and services that have been requested;
· to be able to review the products and services that we provide to you so that we may understand your requirements for our products and services and so that we may work to improve our products and services;
· to be able to review the products and services that we obtain from you so that we may work with you and so that you may understand our requirements for such products and services;
· to be able to comply with your requests (for example, if you prefer to be contacted at a business or residential telephone number and advise us of your preference, we will use this information to contact you at that number);
· to protect us against error, fraud, theft and damage to our goods and property;
· to enable us to comply with applicable law or regulatory process; and
· any other reasonable purpose to which you consent.
How Do We Use and Disclose Your Personal Information?
We may use or disclose your personal information:
· for any additional purposes for which we have obtained your consent to the use or disclosure of your personal information.
We may use or disclose your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.
When do we Disclose Your Personal Information?
We may share your personal information with our employees, contractors, consultants, affiliates and other parties who require such information to assist us with managing our relationship with you, including third parties that provide services to us or on our behalf.
For example, our third party service providers may provide certain information technology and data processing services to us from time to time so that we may operate our business, and as result, your personal information may be collected, used, processed, stored or disclosed in Canada and the United States of America. Accordingly, your personal information may be accessible to U.S. law enforcement and national security authorities.
Further, your personal information may be disclosed:
· as permitted or required by applicable law or regulatory requirements;
· to comply with valid legal processes such as search warrants, subpoenas or court orders;
· as part of Big 4 Motors' regular reporting activities, for example, under securities laws;
· to protect the rights and property of Big 4 Motors;
· during emergency situations or where necessary to protect the safety of a person or group of persons;
· where the personal information is publicly available; and
· with your consent.
Your Consent is Important to Us
It is important to us that we collect, use or disclose your personal information where we have your consent to do so. Depending on the sensitivity of the personal information, your consent may be implied, deemed (using an opt-out mechanism) or express. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. For example, when you enter into an agreement with us, we will assume your consent to the collection, use and disclosure of your personal information for purposes related to the performance of that agreement and for any other purposes identified to you at the relevant time.
We may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.
You may change or withdraw your consent at any time, subject to legal or contractual obligations and reasonable notice, by contacting our Privacy Officer using the contact information set out below. All communications with respect to such withdrawal or variation of consent should be in writing and addressed to our Privacy Officer.
How is Your Personal Information Protected?
Big 4 Motors will endeavor to maintain physical, technical and procedural safeguards that are appropriate to the sensitivity of the personal information in question. These safeguards are designed to prevent your personal information from loss and unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction.
The security of your personal information is important to us, please advise our Privacy Officer immediately of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody or control.
Updating Your Personal Information
It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes.
In some circumstances we may not agree with your request to change your personal information and will instead append an alternative text to the record in question.
Access to Your Personal Information
You can ask to see your personal information. If you want to review, verify or correct your personal information, please contact our Privacy Officer. Please note that any such communication must be in writing.
When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the personal information that we hold about you. We may charge you a fee to access your personal information; however, we will advise you of any fee in advance. If you require assistance in preparing your request, please contact our Privacy Officer.
Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased or made anonymous in accordance with our record retention obligations and practices. In the event that we cannot provide you with access to your personal information, we will endeavor to inform you of the reasons why, subject to any legal or regulatory restrictions.
Inquiries or Concerns?
Big 4 Motors
7330 Macleod Trail SE
T2H 0L9, Canada
Telephone: (403) 252-6671
This privacy statement explains our on-line policies and practices pertaining to customer information. It is our goal to assist with understanding how we collect and use information through this website, and how you can contact us if you have any questions or concerns. We value our customers and through this communication of our data handling practices we hope to facilitate a trusting and long-lasting relationship with you.
Our Organization and Website
We are an authorized dealer of Chrysler brand products and services. This On-line Privacy Statement describes the way that this website collects and uses your personal and non-personal information that we collect or that you provide through this website. Our website provides information about certain Chrysler brands of automobiles and products. Although we are an authorized dealer of Chrysler products and services, we make no representations on behalf of Chrysler Canada Inc. or their affiliated companies.
The business purpose of this website is to provide you with on-line information about our dealership and our products and services. This On-Line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business. This Statement also describes the protections in place against collecting and using children's data.
Personally Identifiable Information We Collect From You and Methods of Collection
During a normal visit to our site personally identifiable information about you, such as your name, mailing address, email, and telephone number, is not collected unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our websites; however, you may be unable to participate in certain promotions, have an order fulfilled, receive product information (such as a quote on a product), or qualify for a credit application, if applicable.
How We Use the Personally Identifiable Information We Collect
Personally identifiable information collected on our website or other integrated sites may be used to:
- Fulfill a request such as send marketing or promotional materials, including e-mails, or other information
- Fulfill and deliver an order for goods or services such as a request for quote
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Generate site analytics to help improve our site layout, content, product offerings and services
- Comply with legal requirements
Aggregate Information We Collect From You and Methods of Collection
When browsing, our website does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track this information on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.
When you visit our website a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used.
When you view one of our websites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.
How We Use the Aggregate (Non-Personally Identifiable) Information We Collect
Non-Personally identifiable information collected on our website or other integrated sites may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
We utilize session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on behalf of us
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other websites or to track other events within or across this and other websites
- May be shared with other entities where deemed appropriate
Sharing Your Information
Personal information you provide to us in the course of requesting a product or service through this website may be gathered and stored in our database and be used for purposes of contacting you for promotional offers, marketing programs, or other communications from this website or other associated websites.
We do not sell, rent, share or otherwise provide your personally identifiable information provided to us through this website to others except as stated and as otherwise permitted by law.
We may share personal information that we collect through this website with other companies within our family of companies or our business partners and affiliates. Our "family of companies" is the group of companies related to us by common control or ownership. Our business partners and affiliates may include other companies that provide related products or are integrated on our website. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Site metrics for our website may be shared within our family of companies and within Chrysler Canada Inc. including its parent companies or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
Links to Other Sites
We may provide links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you may understand how those sites collect, use and share your information. We cannot be responsible for the privacy policies or other content or data handling practices on websites linked to our website or a third party website.
If you have any questions or comments concerning this privacy statement or have any questions regarding the contents of this website please contact us at insert Dealer's contact information.
All text, images, graphics, animation, videos, music, sounds, UI, data and other materials on this site are subject to the copyrights and other intellectual property rights of the dealership, Chrysler, and our affiliated companies or licensors. Materials on this website may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other sites.
All trademarks displayed on this site are subject to various trademark rights. These trademarks include, but are not limited to, product brand names, vehicle model names, slogans, and logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.
Changes in Policy